VISION HOUSE MARKETING, LLC WINS 2008 BENNY AWARD FOR EXCELLENCE IN MARKETING.
WAYNE, PA - June 5, 2008 - The Philadelphia Direct Marketing Association (PDMA) awarded Vision House Marketing, LLC a "Benjamin Franklin Award for Direct Marketing Excellence" (also known as the "Benny") in the Internet Interactive, Acquisition - Offer to Purchase category.
The Benny Awards is the top regional marketing awards program honoring great performances in business.
More than 300 entries from marketing agencies of all sizes submitted for consideration in more than 25 categories, including Direct Mail, Multi-Media, Broadcast TV, Internet Interactive and Marketer of the Year. Vision House Marketing, LLC had stiff competition in the Internet Interactive category.
The winning campaign provided true return on investment data which clearly displayed Vision House's ability to not only provide a strong ROI but to set up campaigns to deliver nothing less.
"Return on investment is what it's all about. Everything else is just a pretty picture whether it be on or offline. said Meg Ferguson, president of Vision House. "A campaign has to be set up to succeed and backend ROI analysis is part of the proving process. We clearly did this with our winning campaign and continue to do it for all of our clients."
Details about The Benny Awards and the list of winners in all categories are available at
www.the-pdma.org/events/bennys.cfm.