Ricks Shed's Case Study

Challenges

Prior to partnering with Vision House Marketing, the Rick's Sheds Website was generating about an average of only twenty leads each month with the Website generating very little traffic. The company did not want to sell their products directly to consumers via a Shopping Cart System, but instead offer an online catalog with the sales process taking place offline. Because of competitive reasons, Rick's Sheds preferred to not include pricing of their products available on their Website.

Solutions

Vision House:

• Designed Website to attract their target audience, including product photos.
• Optimized for high search engine rankings using a Geo Targeted Strategy.
• Developed a Product Catalog.
• Devloped a “Request a Price” Application.
• Developed PDF price sheets for product lines which are sent out per request from the Website.
• Developed a content management system that allows Ricks Sheds to choose which products to be featured on the homepage.
• Created a Coupon Application that allows for the adding/editing/deleting online coupons.

Results

• The Website traffic increased by 400% on a month to month basis
• The Website is receiving an average of 250 - 300 price requests/leads each month and still growing, an increase of over 1,000% from an average of about 20 - 30 leads per month
• The online catalog offers about 350 products across 20 categories, all added by the staff at Ricks Sheds using our UP2DATE Content Management System, saving time and money
• Number One Google and Yahoo rankings for many targeted important keyword phrases (as of 4/1/2009)